Inspired by Jack Kerouac’s iconic novel On the Road, this fashion editorial channels the untamed spirit of freedom, rebellion, and the raw energy of the American nomad. Set against the rugged, windswept backdrop of McCloud, CA - Luke embodies the restless soul of a new generation. With his striking presence and lived-in authenticity, he breathes life into a narrative that draws heavily on the aesthetics of the 1950s Beat Generation—reimagined through a contemporary lens.